Impostor Thoughts are Common…
But They Don’t Have to Consume You
No matter how many new clients you win, rounds you raise, or next level of MRR you hit, that impostor voice whispers lies.
But here's the truth: you deserve to be where you are.
The Founder's field guide
"Every other founder seems like they're crushing it."
"I don't know how we managed to secure funding. There are so many better ideas out there."
"Despite our growth, I can't shake the feeling that it's all a façade."
Sound familiar?
If so, you’re in the company of most founders—whether you’re a first-time founder, serial entrepreneur, or post-exit.
download the guide:
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Bad news:
Good news:
The Founder's Field Guide
to Impostor Syndrome
Startup life is an all-too-perfect setting to seed self doubt. Hustle culture, the worship of speed, the relentless demand for hockey-stick growth...it's enough to make any founder feel like a fraud.
You can overcome this persistent impostor mental chatter.
A field guide filled with actionable tools & founder stories to help you defeat impostor thoughts.
And more
From mental doom loops → to quickly reframing your negative thoughts
From fear → to confidence
From self scrutiny → to internalizing your success
From perfectionism → to confidently shipping your work
What this guide gets you...
This Field Guide will teach you how to shift your mindset and self-belief. When you use these tools, you can change the shape of your founder journey.
This Field Guide will teach you how to shift your mindset and self-belief. When you use these tools, you can change the shape of your founder journey.
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What's in the guide:
GET THE GUIDE
NO EMAIL required - instant access
I'm Cali, and I created this Field Guide for you.
I created this guide because so many founders, startup leaders, and operators struggle with imposter thoughts. Most books on the subject are too dense; most articles too shallow.
So I created an in-between resource that's highly actionable and easy to digest.
Through the lens of coaching and a 360-degree experience of the startup ecosystem, I’ve helped hundreds of founders untangle the limiting mindsets that hold them back.
hey there!
If you’d like to implement what’s in the Field Guide with the support of an experienced, empathetic coach, I offer 1-on-1 leadership development coaching.
Let's get you unstuck.
